Food sufficiency, an approach rooted in the ethics of Epicurus: Analysis framework and research agenda

La sobriété alimentaire, une démarche ancrée dans l’éthique d’Epicure: Cadre d’analyse et agenda de recherche

Valérie Hémar-Nicolas () and Liselotte Hedegaard
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Valérie Hémar-Nicolas: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay
Liselotte Hedegaard: Roskilde Universitet [Roskilde]

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Abstract: Against the backdrop of an ecological crisis, we must transform our consumption patterns to ensure long-term sustainability. By reducing the negative impact of our food on health and the social and biospheric environment, food sufficiency is one way to achieve this transformation. However, this raises a major question about the compatibility of food sufficiency with pleasure – that is, one traditional pillar of ‘eating well'. At the crossroads of philosophy and marketing, this theoretical research draws on Epicurus's ethics to address this issue. It highlights the importance of Epicurean consumer value as a fundamental element of both individual and collective ‘eating well'. In addition, it proposes an analysis framework that shows how an approach to food sufficiency that prioritises the satisfaction of essential needs can provide access to this value. Finally, the article proposes a detailed research agenda that outlines research avenues and managerial implications.

Keywords: Epicurus; Ethics; food consumption; food sufficiency; interdisciplinarity; pleasure; sustainable consumption (search for similar items in EconPapers)
Date: 2023-04
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Citations: View citations in EconPapers (1)

Published in Recherche et Applications en Marketing (French Edition), 2023, 38 (2), pp.3-27. ⟨10.1177/07673701221141113⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04154371

DOI: 10.1177/07673701221141113

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