L'expérience d'achat dans les boutiques de luxe: Etude des dimensions selon les motivations d'achat des consommateurs de luxe

Nathalie Veg-Sala () and Angy Geerts ()
Additional contact information
Nathalie Veg-Sala: UPN - Université Paris Nanterre

Post-Print from HAL

Abstract: The aim of this research is to analyze the dimensions of luxury experience in luxury stores and to apprehend these according to duality of luxury purchases motivations (personal and interpersonal). Beyond the contextualisation in luxury sector of the three founding dimensions of the purchasing experience (sensory, hedonic, social), through a qualitative study, this research shows how brands can adapt the implementation of the experience according to consumer profiles.

Keywords: consommateurs de luxe; Expérience d’achat; luxe; théorie de la dualité du luxe (search for similar items in EconPapers)
Date: 2021
Note: View the original document on HAL open archive server: https://hal.science/hal-04154737
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Revue management & avenir, 2021, 3 (123), pp.95-117

Downloads: (external link)
https://hal.science/hal-04154737/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04154737

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().