Kitto Katsu or Beyond good fortune: How Kit Kat conquered Japan (étude de cas)

Ruiz Emilie (emilie.ruiz@univ-smb.fr) and Emeline Martin (emeline.martin63@gmail.com)
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Ruiz Emilie: IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Emeline Martin: UA - Université d'Angers, IAE Angers - Institut d'Administration des Entreprises (IAE) - Angers - UA - Université d'Angers, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Keywords: Etude de cas; Marketing international; Management international (search for similar items in EconPapers)
Date: 2023-06-07
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Published in 22ème conférence annuelle de l’Association Internationale de Management Stratégique (AIMS), Jun 2023, Strasbourg, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04156932

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