Building Compliance, Manufacturing Nudges: The Complicated Trade-offs of Advertising Professionals Facing the GDPR

Thomas Beauvisage () and Kevin Mellet ()
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Thomas Beauvisage: Orange Labs
Kevin Mellet: CSO - Centre de sociologie des organisations (Sciences Po, CNRS) - Sciences Po - Sciences Po - CNRS - Centre National de la Recherche Scientifique

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Abstract: This chapter examines nudges from a producer perspective. Our study of GDPR compliance by online advertising professionals shows that the design of consent collection interfaces is the point of crystallization of technical, economic, legal and moral issues. We can thus in certain configurations consider nudges as "impossible designs" seeking to integrate contradictory objectives and moralities, rather than the only result of self-interested calculations and intended actions. In Spring of 2018, new dialog boxes popped up all over the web, asking European Web users, in various formats and terms, for permission to collect their personal data (mainly in the form of cookies, hence their labelling as 'cookie banners'). These interfaces offer choices: that of accepting or refusing cookies, or that of managing personal data collection and usage. But most of these interfaces are designed to secure

Keywords: Nudge; consent; GDPR - General Data Protection Regulation; Compliance; Online advertising (search for similar items in EconPapers)
Date: 2023
New Economics Papers: this item is included in nep-nud
Note: View the original document on HAL open archive server: https://hal.science/hal-04158111
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Published in James Katz; Katie Schiepers; Juliet Floyd. Nudging Choices Through Media. Ethical and philosophical implications for humanity, Springer International Publishing, pp.195-205, 2023, 9783031265679. ⟨10.1007/978-3-031-26568-6_10⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04158111

DOI: 10.1007/978-3-031-26568-6_10

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