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Mobile Use In-store: Understanding Customer's intrinsic Motivations based the Self-Determination Theory

Madiha Bendjaballah ()
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Madiha Bendjaballah: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2023-07-11
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Published in Academy of Marketing Science: 24th World Marketing Congress, Jul 2023, Canterbury, United Kingdom

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