Bilingual Typography: Is It Possible to Translate Latin Typeface Into Non-latin Typeface While Preserving Both Visual and Content Brand Consistency?

Weixi Kou ()
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Weixi Kou: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Date: 2023-07-11
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Published in 24th Academy of Marketing Science World Marketing Congress, Academy of Marketing Science, Jul 2023, Canterbury, United Kingdom

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