An exploratory look at innovation and luxury research: A systematic literature review with clustering citation analysis and ADO framework

Sayma Messelmani
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Sayma Messelmani: AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Abstract: This paper provides a systematic literature review of innovation and luxury research. Using the Web of Science platform, this study went from a data set of 608 documents to 27 connected articles identified with a citation analysis conducted using the VOSviewer software. In-depth content analysis reveal that innovation and luxury can be juxtaposed around ten clusters: (1) the luxury smart retailing; (2) the structural change in the luxury fashion industry; (3) Luxury brands in an international market; (4) the development of new strategies for innovative luxury brands; (5) the emergence of luxury hybrid products; (6) the online and offline pricing strategies; (7) the role of identity mechanisms on teenagers and young adults' attitudes; (8) the co-creation of products by luxury fashion brands' consumers; (9) the social media advertising; and (10) the regulatory focus in luxury online service. In addition, this study develops an ADO (Antecedents, Decisions, and Outcomes) framework of the current state of the field advancing a reasoning logic and valuable knowledge for researchers and practitioners.

Keywords: Luxury Branding; Innovation; Internet of Things (IoT); Systematic Literature Review; ADO Framework; Clustering Analysis; Web of Science (WoS) (search for similar items in EconPapers)
Date: 2023-04-04
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Published in 5th Monaco Symposium on Luxury, Apr 2023, Monaco, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04165756

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