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Innovation and sustainability in French wine firms: the importance of environmental aspects

Louis-Antoine Saïsset (), Iciar Pavez (), Leïla Temri () and Thalia Astruc
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Louis-Antoine Saïsset: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Iciar Pavez: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Leïla Temri: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Thalia Astruc: Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: Wine industry is transitioning through innovations to be more efficient and more sustainable. However, managerial decisions for sustainability can be influenced by the type of governance, i.e. cooperatives and investor owned firms (IOF). Cooperatives, as social economy organisations, play a central role in achieving sustainability, namely in its environmental dimension. However, contrary to the IOF, cooperatives face a dilemma between their solidarity principles and the competitive and capitalistic needs (Draperi and Le Corroller, 2016). To apprehend these differences, we apply a multi-paradigmatic theoretical perspective, including social economy, transaction cost economics and the cognitive theory of the firm (Saïsset & Codron, 2019). Using a step-by-step thematic analysis (Nowell et al.,2017), we analyzed 22 interviews to leaders of 16 French wine cooperatives and IOF. We found that process-related innovations are the most frequent (e.g. oenological practices, 2 new niche wines, recycling), along with organizational and commercial innovations related to governance (e.g. committees, direct sales). Upstream oriented firms developed significant governance innovations towards their stakeholders. Few innovations address the three dimensions of sustainability, whereas most of them are economic and environmental centered.

Keywords: cooperatives; governance; innovation; sustainability; environment; French wine industry (search for similar items in EconPapers)
Date: 2023-07-13
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Published in Kyoto Environment and Development Seminar, Jul 2023, Kyoto, Japan

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