The impact of the brand portfolio on the market value of company’s shares “The case of The Walt Disney Company 1991-2020”

Heriat Bouthaina () and Benbrahim Elghali ()
Additional contact information
Heriat Bouthaina: BISKRA - Université Mohamed Khider de Biskra
Benbrahim Elghali: BISKRA - Université Mohamed Khider de Biskra

Post-Print from HAL

Abstract: This study aims to measure the impact of the brand portfolio on the market value of company shares in the case of The Walt Disney Company during the period (1991-2020) using the multiple linear regression model (OLS). the results of the study showed that there is a negative significant relationship between Walt Disney's Stock Price and Studio Entertainment, a positive statistically significant with park and reports and Disney Consumer Products.

Keywords: Brand portfolio Market value Stock value Walt Disney. JEL Classification Codes: G10 G11; Brand portfolio; Market value; Stock value; Walt Disney. JEL Classification Codes: G10; G11 (search for similar items in EconPapers)
Date: 2023-06-04
New Economics Papers: this item is included in nep-cul, nep-ger and nep-ipr
Note: View the original document on HAL open archive server: https://cnrs.hal.science/hal-04183439
References: Add references at CitEc
Citations:

Published in International Journal of Economic Performance - المجلة الدولية للأداء الاقتصادي, 2023, 06 (01)

Downloads: (external link)
https://cnrs.hal.science/hal-04183439/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04183439

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().