Trends in Consumers Towards Online Shopping After Coronavirus Pandemic

Mezghiche Djamel () and Abdallah M'Hamed ()
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Mezghiche Djamel: UMBB - Université M'Hamed Bougara Boumerdes
Abdallah M'Hamed: IMT - Institut Mines-Télécom [Paris]

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Abstract: Online marketing has become popular in world in general and the Arab world in particular is witnessing the desirability and satisfaction of the world. However, he did not meet his right in Algeria, which knows of the delay in adopting commercial transactions in the electronic environment despite growing consumer demand for Internet use, their trends towards online shopping. In our view, this may be due to the lack of adequate mechanisms affecting the Algerian user in the adoption of shopping.

Keywords: Online marketing Coronavirus Pandemic online shopping Online Apps consumer. JEL Classification Codes: D43; F16; G14; L11; Online marketing; Coronavirus Pandemic; online shopping; Online Apps; consumer. JEL Classification Codes: D43 (search for similar items in EconPapers)
Date: 2023-06-04
New Economics Papers: this item is included in nep-ara, nep-ger and nep-pay
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Published in International Journal of Economic Performance - المجلة الدولية للأداء الاقتصادي, 2023, 06 (01)

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