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Comparer sa stratégie de communication digitale par l'analytique: le cas de quatre hôpitaux européens

Jean‐françois de Moya (), Jessie Pallud, Caroline Merdinger-Rumpler () and Franck Schneider
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Jean‐françois de Moya: UNISTRA - Université de Strasbourg
Jessie Pallud: UNISTRA - Université de Strasbourg
Caroline Merdinger-Rumpler: UNISTRA - Université de Strasbourg
Franck Schneider: (aucune)

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Date: 2016-05
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Published in 4ème Journée internationale du Marketing Santé, May 2016, Lille, France

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