Comparer sa stratégie de communication digitale par l'analytique: le cas de quatre hôpitaux européens
Jean‐françois de Moya (),
Jessie Pallud,
Caroline Merdinger-Rumpler () and
Franck Schneider
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Jean‐françois de Moya: UNISTRA - Université de Strasbourg
Jessie Pallud: UNISTRA - Université de Strasbourg
Caroline Merdinger-Rumpler: UNISTRA - Université de Strasbourg
Franck Schneider: (aucune)
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Date: 2016-05
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Published in 4ème Journée internationale du Marketing Santé, May 2016, Lille, France
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04184898
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