Perceived risk of mobile banking among moroccan consumers: which measurement instrument? mobile banking among moroccan consumers: which measurement instrument?

Le risque perçu par le consommateur marocain vis-a-vis du mobile banking, quel instrument de mesure ?

Boualou Soukaina (), Najwa Dorhmi () and Pr. Ilham El Haraoui ()
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Boualou Soukaina: UIT - Université Ibn Tofaïl
Najwa Dorhmi: UIT - Université Ibn Tofaïl
Pr. Ilham El Haraoui: UIT - Université Ibn Tofaïl

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Abstract: Perceived risk has been the focus of several researches in consumer behavior's field, particularly in light of the rise of new technologies and, specially, mobile phones, notably in the banking industry, where banks constantly strive to solicit the trust of their customers in order to encourage them to use the services offered on mobile applications. Our research outcomes have enabled the development of a valid and reliable measure instrument of perceived risk's concept. This instrument comprises six 6 items covering time risk, social risk, privacy risk and security risk,. However, we decided to exclude three items from the initial list, one related to the social aspect and two related to the performance of mobile banking applications.

Keywords: Perceived risk; Mobile banking; consumer behavior; measurement instrument; Moroccan bank’s client; e risque perçu; services bancaires mobile; comportement du consommateur; instrument de mesure; client bancaire marocain (search for similar items in EconPapers)
Date: 2023-08-21
New Economics Papers: this item is included in nep-ara, nep-ban and nep-pay
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Published in African Scientific Journal, 2023, 3 (19), pp.242-266. ⟨10.5281/zenodo.8270237⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04185120

DOI: 10.5281/zenodo.8270237

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