Un processus évolutionnaire de création institutionnelle d'une convention de qualité: l'histoire exemplaire de la création d'un produit de luxe, le champagne

Christian Barrère ()
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Christian Barrère: REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne

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Abstract: The history of champagne is a very strange one because, initially, champagne wine was not a good wine but only a standard one. By the means of a spectacular historical process of creativity, champagne industry succeeded in transforming champagne wine in a luxury good and in segmenting the old market in two strongly separated compartments. As pointed by the "economics of conventions", creating a market needs a conventional agreement on the characteristics of this product, i.e. a quality convention. In the exemplary case of champagne, the creation of a luxury wine market, through the creation of a quality convention, emerges from a specific institutional process, the invention of a new legal system, the geographic label of origin.

Date: 2003
Note: View the original document on HAL open archive server: https://hal.univ-reims.fr/hal-04188379
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Published in Economie appliquée, 2003, 56 (3), pp.133-169. ⟨10.3406/ecoap.2003.3110⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04188379

DOI: 10.3406/ecoap.2003.3110

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