The Triple Layered Business Model Canvasor the coherent construction of triple value: the case of the automotive industry of the future

Le Triple Layered Business Model Canvas ou la construction cohérente d’une triple valeur: le cas de l’industrie automobile du futur

Yannick Gomez () and Gérald Naro ()
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Yannick Gomez: ISEC - Institut des Sciences et technologies pour une Economie Circulaire des énergies bas carbone - CEA - Commissariat à l'énergie atomique et aux énergies alternatives
Gérald Naro: MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School

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Abstract: The Triple Layered Business Model Canvas (TLBMC) developed by Joyce & Paquin (2016) offers a new contribution to research on Sustainable Business Models. Its differentiating charac-ter lies in its structuring into three specific layers of canvas (economic, social, environmental) for which it is appropriate to seek horizontal coherence within each canvas and vertical co-herence between the three layers. Based on a review of the literature, we question the vertical coherence by considering that the order in which the three layers are linked in the TLBMC cons-truction methodology is not neutral in that it reflects a vision of sustainability and can lead to dif-ferentiated conclusions, depending on which layers is prioritized. This analysis of the vertical coherence of the TLBMC then allows us to analyze the evolutions and perspectives of the auto-motive industry.

Keywords: TLBMC; Sustainable Business Model; Sustainability; Automotive Industry; Triple Layered Business model Canvas (TLBMC); Triple Valeur; Soutenabilité; Industrie Automobile (search for similar items in EconPapers)
Date: 2023-06-07
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-04192013v1
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Published in 32ème Congrès de l'Association Internationale de Management Stratégique, Université de Strasbourg, Jun 2023, Strasbourg, France

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