A framework to understand local food shopping: Towards a new definition of the multichannel shopper journey

Aurélia Michaud-Trévinal (), Catherine Hérault-Fournier () and Patricia Harris
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Catherine Hérault-Fournier: NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université
Patricia Harris: Kingston University [London]

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Keywords: Shopper Journey; Local Food shopping; Framework (search for similar items in EconPapers)
Date: 2021-06-02
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Published in 50th Virtual Annual/World Academy of Marketing Conference, AMS, Jun 2021, New York (NY), France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04195765

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