A framework to understand local food shopping: Towards a new definition of the multichannel shopper journey

Aurélia Michaud-Trévinal (amichaud@univ-lr.fr), Catherine Hérault-Fournier (catherine.herault-fournier@univ-lr.fr) and Patricia Harris
Additional contact information
Catherine Hérault-Fournier: NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université
Patricia Harris: Kingston University [London]

Post-Print from HAL

Keywords: Shopper Journey; Local Food shopping; Framework (search for similar items in EconPapers)
Date: 2021-06-02
References: Add references at CitEc
Citations:

Published in 50th Virtual Annual/World Academy of Marketing Conference, AMS, Jun 2021, New York (NY), France

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04195765

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD (hal@ccsd.cnrs.fr).