Understanding the Antecedents of Intention to Use Mobile Internet Banking in India: Opportunities for Microfinance Institutions

Douglas Bryson, Glyn Atwal, Himadri Roy Chaudhuri and Kartik Dave
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Douglas Bryson: ESC [Rennes] - ESC Rennes School of Business
Glyn Atwal: BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)
Himadri Roy Chaudhuri: IMI Kolkata - International Management Institute
Kartik Dave: BK Birla Institute of Technology

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Abstract: Microfinance institutions in India need to act upon opportunities to extend their reach concentrating their marketing efforts on factors that predict consumers' intention to use mobile Internet banking.

Date: 2015-05
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Published in Strategic Change, 2015, 24 (3), pp.207-224. ⟨10.1002/jsc.2005⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04196311

DOI: 10.1002/jsc.2005

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