The new perimeter of fair trade

Les nouveaux périmètres du commerce équitable

Vivien Blanchet (), Mantiaba Coulibaly-Ballet (), Stéphane Fournier () and Lilia Righi
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Vivien Blanchet: CEREN - Centre de Recherche sur l'ENtreprise [Dijon] - BSB - Burgundy School of Business (BSB) - Ecole Supérieure de Commerce de Dijon Bourgogne (ESC)
Mantiaba Coulibaly-Ballet: GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur
Stéphane Fournier: UMR Innovation - Innovation et Développement dans l'Agriculture et l'Alimentation - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement
Lilia Righi: IDRAC Business school Lyon - Institut pour le Développement et la Recherche d'Action Commerciale - Université de Lyon

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Abstract: Since the origins, the fair trade movement has never stopped growing. While it was initially a critique to conventional trade, it now involves conventional actors via certification mechanisms. This redefinition of the scope of Fair Trade has given rise to many controversies about its area (what it covers), its boundaries (what it includes and excludes), and its identity (what makes it unified). This article examines the issues at stake. It sheds light on how the fragmentation of Fair Trade has gone hand in hand with a change in the scale of the movement. It analyses how this fragmentation has extended the movement to new products, actors, territories, and principles. Finally, it discusses how this extension is both the cause and consequence of changes in modes of regulation. Ultimately, this article offers a synthetic perspective of fair trade dynamics.

Keywords: Fair trade; Mainstreaming; History; Labelling; Law; Regulation; Territory; Commerce équitable; Changement d'échelle; Histoire; Labélisation; Loi; Régulation; Territoire (search for similar items in EconPapers)
Date: 2023
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Published in Revue de l'Organisation Responsable, 2023, 18 (2), pp.6-22. ⟨10.54695/ror.182.0006⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04203370

DOI: 10.54695/ror.182.0006

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