Crowdsourcing vs. Ciblage des consommateurs innovants: Quelle(s) cible(s) choisir pour une co-création efficace ?

Linda Hamdi-Kidar ()
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Linda Hamdi-Kidar: LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse

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Date: 2015-05-19
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Published in 31ème Congrès International de l’Association Française du Marketing - AMF 2015, Co-organisée par HEM Business School et l’Université Cadi Ayyad de Marrakech (UCAM), May 2015, Marrakech (MA), Maroc

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