Improving dietary behaviour with nutrition labelling: Towards a research agenda that serves consumer well-being
Lydiane Nabec ()
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Lydiane Nabec: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay
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Abstract:
The nutrition labelling on food products represents a major challenge for the public authorities: to improve the dietary behaviour of consumers. This article provides an overview of current knowledge on this issue and invites marketing researchers to consider the contributions of transformative consumer research (TCR) as part of a new research agenda. It aims to understand the effects of nutrition labelling on the food well-being of consumers in light of the specific features of their social, cultural and societal context.
Date: 2017-06
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Published in Recherche et Applications en Marketing (English Edition), 2017, 32 (2), pp.71-97. ⟨10.1177/2051570716685522⟩
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04213342
DOI: 10.1177/2051570716685522
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