The impact of the Nutri-Score system in France on low-income consumers’ willingness-to-pay

Les effets du Nutri-Score en France sur le consentement-à-payer des consommateurs à faible revenu

Lydiane Nabec (), Stéphan Marette and Florence Durieux
Additional contact information
Lydiane Nabec: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay, Université Paris-Saclay
Stéphan Marette: ECO-PUB - Economie Publique - INRA - Institut National de la Recherche Agronomique - AgroParisTech
Florence Durieux: RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay, Université Paris-Saclay

Post-Print from HAL

Abstract: In order to contribute to debates about Front-Of-Pack (FOP) nutrition labeling efficacy in improving consumers' dietary behavior, a lab experiment was conducted in France to evaluate the role of the Nutri-score system for breakfast cereals. Results show that the impact of the Nutri-score appearance is significantly higher when additional explanations are provided to consumers. Moreover, Nutri-Score improves consumers' Willingness-To-Pay (WTP) for healthy products (and reciprocally, reduces consumers' WTP for unhealthy products). The impact of the positive information on WTP is stronger for private label brands offered by supermarkets compared to national brands, and vice versa for negative effects.

Date: 2019-09-25
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2019, N° 96 (4), pp.69-88. ⟨10.7193/DM.096.69.88⟩

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04213367

DOI: 10.7193/DM.096.69.88

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().