Rethinking Alternative Markets in the Context of Economic Crisis and Austerity in Greece

Ahmed Benmecheddal, Hélène Gorge () and Nil Özçağlar-Toulouse
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Ahmed Benmecheddal: LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille
Hélène Gorge: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille
Nil Özçağlar-Toulouse: Université de Lille, SKEMA Business School

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Abstract: Alternative markets are often described as exchange systems for people who wish to escape the capitalist markets. In this article, we argue that alternative markets may also emerge in a context of economic constraint, in which people have restricted access to mainstream markets. In order to survive, they have to find alternative ways of obtaining goods and services. To understand the emergence and characteristics of the constrained type of alternative market, we examine the bartering systems established in Greece in the aftermath of the financial crisis and the imposition of austerity measures by international and European institutions on the country's economic system. This study offers theoretical insights for the literature on alternative markets by conceptualizing bartering systems as a complementary market to the capitalist markets.

Date: 2017-06
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Published in Journal of Macromarketing, 2017, 37 (2), pp.193-205. ⟨10.1177/0276146717696894⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04213851

DOI: 10.1177/0276146717696894

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