When saying “enough” is not enough: How cultivating households’ mindfulness through gamification can promote energy sufficiency

Quand dire "assez" ne suffit pas: comment cultiver la pleine conscience des ménages par le biais de la gamification peut promouvoir la suffisance énergétique

Cécile Chamaret (), Mathias Guérineau () and Julie C. Mayer
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Cécile Chamaret: CRG I3 - Centre de recherche en gestion I3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique
Mathias Guérineau: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université
Julie C. Mayer: CRG I3 - Centre de recherche en gestion I3 - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique

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Abstract: In France, despite the growing importance of public policies to encourage domestic energy sufficiency, there is little understanding of their effectiveness in maintaining households' daily efforts to moderate their use of energy over time. We investigate how gamification instruments can develop households' mindfulness, i.e., the extent of the efforts made (vividness) and their duration in time (stability) to integrate sufficiency practices into their routines. We study the case of a Déclics challenge, a French initiative that aims towards engaging households with energy reduction plans through gamification. Our empirical material comprises 18 interviews with participants in the Déclics challenge covering towns in the eastern Paris region, a 1-year participant observation, and complementary interviews and meetings with organizers. Our findings reveal mixed effects of the challenge according to the different household profiles identified in terms of the vividness of their practices before, during and after the challenge and their responses to the challenge's gamification instruments. Our study shows that policymakers should invest further in designing interventions that reduce the efforts required from individuals to integrate sufficiency into their routines.

Keywords: Energy sufficiency; Mindfulness; Gamification; Social practices; Suffisance énergétique; La pleine conscience; Jeux d'argent; Pratiques sociales (search for similar items in EconPapers)
Date: 2023-11
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Published in Energy Research & Social Science, 2023, 105, pp.103294. ⟨10.1016/j.erss.2023.103294⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04226711

DOI: 10.1016/j.erss.2023.103294

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