L'intrusion publicitaire: déclenchement et conséquences

Laure Perraud ()
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Laure Perraud: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: Intrusion publicitaire; Intrusivité publicitaire (search for similar items in EconPapers)
Date: 2018
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Published in Journée de Recherche de l'IUT de Sénart Fontainebleau, 2018, Lieusaint, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04229161

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