CULTURAL CONSERVATISM OF FAMILY BUSINESSES IN MOROCCO: THE MISSING PIECE OF THE PUZZLE

LE CONSERVATISME CULTUREL DES ENTREPRISES FAMILIALES AU MAROC: LA PIÈCE MANQUANTE DU PUZZLE

Hamza Nidaazzi () and Hind Hourmat Allah
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Hamza Nidaazzi: UCA - Université Cadi Ayyad [Marrakech]
Hind Hourmat Allah: UCA - Université Cadi Ayyad [Marrakech]

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Abstract: This article examines the impact of cultural conservatism on family businesses from a sociological perspective, drawing on theories such as social capital theory, social identity theory, symbolic interactionism theory, conflict theory, and the Resource-Based View (RBV). The aim is to understand how cultural conservatism, defined as resistance to change, persistence of traditional beliefs, and maintaining the status quo, influences decision-making processes, organization, and the strategic posture of family businesses. The study focuses on the case of Moroccan family businesses, where cultural conservatism proves to be a crucial variable, representing the values and beliefs of their founders. The results of this reflection indicate that cultural conservatism can lead to a lack of diversity in management and decision-making processes, a rigid organizational structure, and resistance to change and innovation. This can ultimately hinder the competitiveness of family businesses. The article advocates for a balanced approach that takes into account the need to preserve tradition and intergenerational continuity while adapting to change in order to ensure the sustainability of family businesses.

Keywords: Change; Competitiveness; Cultural conservatism; Family businesses; Morocco (search for similar items in EconPapers)
Date: 2023-10-07
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Published in Revue Internationale de Management, Entrepreneuriat et Communication (RIMEC), 2023, 9

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