Lorsque les collaborateurs relaient la communication marque employeur: application aux témoignages vidéo

Sophie de Villartay () and Fabienne Berger-Remy ()
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Sophie de Villartay: UEVE - Université d'Évry-Val-d'Essonne, LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]
Fabienne Berger-Remy: IAE Paris - Sorbonne Business School

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Date: 2022-10-19
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Published in 33ème Congrès de l'AGRH. "Enjeux de société et Gestion des Ressources Humaines", Association Francophone de Gestion des Ressources Humaines (AGRH), Oct 2022, Brest, France

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