The stakeholders in two French regional branding processes (Auvergne and Brittany): What kind of involvement?
Charles-Edouard Houllier-Guibert (),
Corinne Rochette () and
Cédrine Zumbo-Lebrument ()
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Charles-Edouard Houllier-Guibert: NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université
Corinne Rochette: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]
Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], S&T - chaire Santé et Territoires, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne
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Date: 2015-05-06
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Published in Third Place management and branding conference: sustainability, liveability & connectivity, May 2015, Poznan (PL), Poland
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04237233
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