Identification des enjeux pour les parties prenantes et les acteurs engagés dans la construction d’une marque région: le cas de la marque Auvergne Nouveau Monde

Corinne Rochette (), Cédrine Zumbo-Lebrument () and Pierre Féniès ()
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Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], S&T - chaire Santé et Territoires, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne
Pierre Féniès: UPN - Université Paris Nanterre

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Date: 2014-05-20
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Published in Colloque international AIRMAP, May 2014, Aix- en- Provence, France

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