Contextualisation et spécificités des pratiques de marketing territorial au service d’une marque région

Cédrine Zumbo-Lebrument (cedrine.zumbo-lebrument@esc-clermont.fr)
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Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], S&T - chaire Santé et Territoires, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne

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Date: 2014-05-20
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Published in Colloque international AIRMAP, May 2014, Aix- en- Provence, France

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