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Contextualisation et spécificités des pratiques de marketing territorial au service du développement régional: entre outil de gestion et instrument de communication politique

Cédrine Zumbo-Lebrument ()
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Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], S&T - chaire Santé et Territoires, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne

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Date: 2013
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Published in Atelier Doctoral International de Recherche en Management et Stratégie des Organisations Publiques 2013 (ADIMAP 2013), 2013, Luxembourg, France

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