Le marketing territorial au prisme de la participation citoyenne: Le cas de la marque Auvergne Nouveau Monde

Cédrine Zumbo-Lebrument ()
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Cédrine Zumbo-Lebrument: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020], S&T - chaire Santé et Territoires, CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne

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Date: 2022
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Published in L'Harmattan, 2022, Management public, 978-2-343-24145-6

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