Promouvoir la consommation d’insectes: les végétariens sont-ils une cible pertinente ?

Gilles Séré de Lanauze and Lucie Sirieix ()
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Gilles Séré de Lanauze: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier, UM - Université de Montpellier
Lucie Sirieix: UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement

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Abstract: The consumption of insects as food is increasingly presented today as an alternative to traditional meat and as a possible and relevant response to many of today's concerns in terms of resource management, environmental preservation, rapid population growth, but also health and nutrition. In fact, the actors of this emerging sector put forward arguments that often overlap with those of vegetarians in their defence of a non-meat diet. The term entotarian, a neologism for a vegetarian who consumes insects, has recently been coined. This research explores the relevance of this concept, which seems to consider vegetarians as a potentially useful target of innovators for the development of insect consumption. A qualitative study, using a triangulation of collected data, attempts to understand the role of categorisation of insects as sentient animals and/or as food, innovativeness, neophobia and biospheric motivations (environment and animal welfare in particular) in the willingness of vegetarians to consume these new food products.

Keywords: entomophagy; insects; vegetarianism; sustainability; categorisation; neophobia; qualitative study; entomophagie; insecte; végétarisme; durabilité; catégorisation; néophobie; étude qualitative (search for similar items in EconPapers)
Date: 2023-09-22
New Economics Papers: this item is included in nep-env
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Published in 17. Journée du Marketing Agroalimentaire à Montpellier (JMAM), Sep 2023, Montpellier, France. pp.1-13

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