Le customer success management, dernier stade de l’évolution des pratiques du management des clients ?

Eric Julienne ()
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Eric Julienne: LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], UEVE - Université d'Évry-Val-d'Essonne

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Abstract: Comment les pratiques de customer success management s'inscrivent-elles dans l'évolution des pratiques de management des clients ? Comment peuvent-elles aider à fidéliser les clients ?

Keywords: Santé du client; Customer success management; Valeur d'usage (search for similar items in EconPapers)
Date: 2022-06-01
Note: View the original document on HAL open archive server: https://hal.science/hal-04243961v1
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Published in 2022

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