Can advertising be saved from greenwashing?

Béatrice Parguel () and Guillaume Johnson
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Béatrice Parguel: DRM - MLAB - Dauphine Recherches en Management - MLAB - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Guillaume Johnson: DRM MOST - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: In a two-part article, we're going to understand if advertising can be saved from "greenwashing". The first part will explain what "greenwashing" is and how green claims work. The second part will then understand why "greenwashing" is a problem and – most importantly – if and how we can solve it.

Keywords: Green advertising; greenwashing; green claims; sustainability (search for similar items in EconPapers)
Date: 2023-10-23
New Economics Papers: this item is included in nep-ene, nep-env and nep-hme
Note: View the original document on HAL open archive server: https://hal.science/hal-04258804v1
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Published in Research World, 2023, https://researchworld.com/articles/can-advertising-be-saved-from-greenwashing-part-1

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04258804

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