Comment déconsommer et faire face à sa sphère sociale: Une analyse du défi «Rien de neuf» par la théorie de Goffman

Valérie Guillard
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Valérie Guillard: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: How do consumers committed to deconsumption cope with those around them who are not? Framed by Goffman's role theory, the analysis of 24 interviews brings out a typology of roles played in social interactions via the way of to stage them (by saying it to others and by doing it for others): conforming to the values and practices of others (say nothing, do nothing); sensitize others (to say and not to do); impose its values and practices by arguing (saying and doing); camouflage its practices (not saying and doing). The activation of these non-disjoint roles depends on the situation and on the practice.

Keywords: déconsommation; théorie du rôle de Goffman; interactions sociales; individu; société (search for similar items in EconPapers)
Date: 2023
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Published in Revue Française de Gestion, 2023, 49 (310), pp.39-61. ⟨10.3166/rfg310.39-61⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04261035

DOI: 10.3166/rfg310.39-61

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