Convention and Visitors Bureau

Malgorzata Ogonowska

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Abstract: In this chapter the focus is on Convention and Visitors Bureaus (CVBs). It brings together academic literature on destination management, intermediation, and the meetings-and-events industry, and compares and contrasts that literature with professional opinion and practice. The chapter presents the origins of CVBs and then clarifies their definitions and institutional forms. It argues for the importance of the intermediation role of these key actors and highlights specific CVB functions in relation to the destination. The chapter presents tools to be implemented in order to fulfill those roles and recommends solutions to help CVBs face emerging challenges.

Date: 2017
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Published in Global Intermediation and Logistics Service Providers, IGI Global, pp.226-241, 2017, Advances in Logistics, Operations, and Management Science, ⟨10.4018/978-1-5225-2133-4.ch012⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04266638

DOI: 10.4018/978-1-5225-2133-4.ch012

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