Assessing the impact of information load on the usage intention of an augmented reality application for wine selection

Stéphane Bourliataux-Lajoinie (), Yann Rival and Mickaël David ()
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Stéphane Bourliataux-Lajoinie: CNAM - Conservatoire National des Arts et Métiers [CNAM], LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]
Yann Rival: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Mickaël David: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours

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Date: 2023-09-06
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Published in Advances in Tourism Marketing Conference, IAE Bordeaux, Sep 2023, Bordeaux, France

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