La stratégie digitale au service du développement de la marque employeur pour attirer les talents: le cas de la fonction territoriale polynésienne

Christophe Fournier () and Stéphane Bourliataux-Lajoinie ()
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Christophe Fournier: MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier
Stéphane Bourliataux-Lajoinie: CNAM - Conservatoire National des Arts et Métiers [CNAM], LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM]

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Date: 2023-11-02
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Published in Colloque international GRT management et GRH insulaire, AGRH, Nov 2023, Saint Denis de la Réunion, France

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