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Entertainment industry after the Covid-19 pandemic

L’industrie du divertissement après la pandémie de Covid-19

Gilles Paché ()
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Gilles Paché: CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon

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Abstract: The Covid-19 pandemic has affected many industries, which have suffered a sharp decline in demand. However, this pandemic also appears to be an indicator of economic and social phenomena with long-standing roots. This is the case for movie theaters as part of the entertainment industry. They are going through a deep crisis, particularly in France, with a lasting drop in attendance. The viewpoint proposes a reading of the crisis in reference to the one experienced by the hypermarket retail format, attacked by the Internet and convenience stores, which symbolize a precision commerce. The proposed parallel highlights the emergence of a precision cinema through streaming platforms, to which movie theaters must respond by initiating experiential and immersive approaches.

Keywords: experience; massification cinema; movie theaters; precision cinema; streaming platforms; plateformes de streaming; salles de cinéma; expérience; cinéma de massification; cinéma de précision (search for similar items in EconPapers)
Date: 2023-10-31
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Published in European Review of Service Economics and Management, 2023, 2023-1 (15), pp.137-148. ⟨10.48611/isbn.978-2-406-15800-4.p.0137⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04274831

DOI: 10.48611/isbn.978-2-406-15800-4.p.0137

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