Digitalisation for survival: managing resources in digitalizing operations and processes in the fashion industry

Ivan Russo, Lapo Mola and Antonio Giangreco
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Ivan Russo: UNIVR - Università degli studi di Verona = University of Verona
Lapo Mola: UNIVR - Università degli studi di Verona = University of Verona
Antonio Giangreco: LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique

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Abstract: Digital transformation of the downstream supply chain is not simply a matter of technology; it requires the development of specific processes, competencies, and assets. The fashion industry has experienced significant disruption due to the digitalisation of business over the past 15 years. This paper explores how firms in the fashion context respond with innovative solutions to procure and use specific resources to develop successful digital sales channels. The results of our qualitative multiple case study approach, which employs an abductive approach and is in line with resource advantage theory, enable us to identify a specific digital resource category and its four foundations: technology, competency, policies, and control.

Date: 2023-08-29
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Published in Production Planning and Control, 2023, pp.1-19. ⟨10.1080/09537287.2023.2251001⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04283005

DOI: 10.1080/09537287.2023.2251001

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