Inditex: particularities of a spanish supply chain that reinvents itself and goes through crises

Inditex: particularités d’une supply chain espagnole qui se réinvente et traverse les crises

Gaelle Fauchard ()
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Gaelle Fauchard: CRINI - Centre de recherche sur les identités, les nations et l'interculturalité - Nantes Univ - UFR FLCE - Nantes Université - UFR Faculté des Langues et Cultures Etrangères - Nantes Université - pôle Humanités - Nantes Univ - Nantes Université

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Abstract: In this world, often described as VUCA (volatile, uncertain, complex and ambiguous), companies face multiple challenges. In this article, we will study how the Inditex group, often referred to for its contribution to the globalisation and standardisation of fashion, has become an economic reference in Spain and internationally in the textile sector by building its entire business model around supply chain methods. We will also explain how Inditex is organising itself to meet the ultimate change imposed by the consumer: to place its organisation in a BtoC logic based once again on a supply chain that is rethinking itself, going through the crises, while evolving toward greater agility and sustainability.

Keywords: Supply chain; marketing; textile industry; digitalization; industrie textile; digitalisation; e-commerce (search for similar items in EconPapers)
Date: 2023
Note: View the original document on HAL open archive server: https://nantes-universite.hal.science/hal-04284188
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Published in Cahiers du CRINI, 2023, Crises et défis dans les échanges internationaux : Supply chain et commerce, mondialisation et cultures locales, 4, pp.21

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