L'intelligence territoriale en contexte de crise sanitaire: quand une mauvaise communication affecte la stratégie et l'effectivité de la gouvernance territoriale d'un territoire ultramarin

Julie Robin () and Olivier Coussi ()
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Julie Robin: CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers
Olivier Coussi: CEREGE [Poitiers] - Centre de recherche en gestion - UP - Université de Poitiers = University of Poitiers, FED 4229 - Fédération Territoires - UP - Université de Poitiers = University of Poitiers - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement

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Abstract: Orchestrating a plurality of actors and tools in a reticular environment, territorial intelligence requires continuous collaboration and information exchanges compatible with the progressive environment to optimize the territory's competitiveness and attractiveness. Because each territories have its own socio-geographic specificities, the actors at the core of governance have the responsibility to implement appropriate measures. In insular regions with high demographic and topological challenges, it seems that the chances of success of territorial governance are correlated with the degree of importance given to the effectiveness of tools to transmit, receive and interpret information. As the territory of Guadeloupe is depicted as an island seeking to build its collective identity through its historical, geographical, and socio-economic particularities, it raises the question of a possible correlation between the territory's global composition and the refusal of the Covid-19 vaccination strategy. Through a semiotic analysis, we produce an original reading to better understand a territory's reality, whether it is of an historical, socio-cultural, or reticular nature. We defend that these analyses are necessary to optimize the implementation and the success of a public proximity policy, particularly among insular regions.

Date: 2023
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Published in Revue COSSI : communication, organisation, société du savoir et information, 2023, 12

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