RESEAU PERSONNEL ET MOBILITÉ DU CONSOMMATEUR: LE ROLE CLE DU VISITEUR DES AMIS ET DE LA FAMILLE SUR LE COMPORTEMENT DE CONSOMMATION DU MEMBRE VISITÉ

Monica C. Scarano ()
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Monica C. Scarano: UCL FGES - Université Catholique de Lille - Faculté de gestion, économie et sciences - ICL - Institut Catholique de Lille - UCL - Université catholique de Lille

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Date: 2020-01-16
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Published in International Marketing Trend Conference, Jan 2020, Paris, France

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