Combining Economics and Psychology: Does CO2 Framing Strengthen Pro-Environmental Behaviors ?

Charles Collet, Pascal Gastineau, Benoît Chèze, Pierre-Alexandre Mahieu () and Frédéric Martinez ()
Additional contact information
Charles Collet: CIRED - Centre International de Recherche sur l'Environnement et le Développement - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - EHESS - École des hautes études en sciences sociales - AgroParisTech - ENPC - École nationale des ponts et chaussées - Université Paris-Saclay - CNRS - Centre National de la Recherche Scientifique
Pascal Gastineau: AME-SPLOTT - Systèmes Productifs, Logistique, Organisation des Transports et Travail - Université Gustave Eiffel
Pierre-Alexandre Mahieu: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - Nantes Univ - IAE Nantes - Nantes Université - Institut d'Administration des Entreprises - Nantes - Nantes Université - pôle Sociétés - Nantes Univ - Nantes Université
Frédéric Martinez: AME-MODIS - Mobilité Durable, Individu, Société - Université Gustave Eiffel

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Abstract: This paper considers valence-based framing, i.e. a description of equivalent outcomes in either a positive or negative light, in order to reduce transport-related CO emissions. This nudge is easier to implement than more traditional tools, such as taxation, and does not rely on the stringent assumption that individuals are fully rational. The findings from a discrete choice experiment focusing on long-distance travel choice are reported herein. Results indicate that a loss framing on CO emissions significantly increases the respondents' pro-environmental behaviors. Moreover, it is shown that the magnitude of the framing effect depends on individuals' motivational orientation, and that preferences are sensitive to individuals' psychological factors (i.e. preference for the future and environmental self-identity).

Keywords: Framing Effect; Discrete Choice Experiment; Pro-Environmental Behavior; Psychological Factors (search for similar items in EconPapers)
Date: 2023-12
Note: View the original document on HAL open archive server: https://ifp.hal.science/hal-04291177v1
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Citations: View citations in EconPapers (3)

Published in Ecological Economics, 2023, 214, pp.107984. ⟨10.1016/j.ecolecon.2023.107984⟩

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Related works:
Journal Article: Combining economics and psychology: Does CO2 framing strengthen pro-environmental behaviors? (2023)
Working Paper: Combining economics and psychology: Does CO2 framing strengthen pro-environmental behaviors? (2022)
Working Paper: Combining economics and psychology: Does CO2 framing strengthen pro-environmental behaviors? (2022)
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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04291177

DOI: 10.1016/j.ecolecon.2023.107984

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