Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation

A. Koohang, J.H. Nord, K.-B. Ooi, G.W.-H. Tan, M. Al-Emran, E.C.-X. Aw, A.M. Baabdullah, D. Buhalis, T.-H. Cham, C. Dennis, Vincent Dutot (), Yogesh K. Dwivedi, L. Hughes, E. Mogaji, N. Pandey, I. Phau, R. Raman, A. Sharma, M. Sigala, A. Ueno and L.-W. Wong
Additional contact information
D. Buhalis: BU - Bournemouth University [Poole]
Vincent Dutot: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School
Yogesh K. Dwivedi: Swansea University, School of CS&IT, Jain Deemed-to-be University, Bangalore, India

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Abstract: The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to allow real-time interactions and experiences in ways that are not possible in the physical world. Companies have begun to notice the impact of the metaverse and how it may help maximize profits. The purpose of this paper is to offer perspectives on several important areas, i.e. marketing, tourism, manufacturing, operations management, education, the retailing industry, banking services, healthcare, and human resource management that are likely to be impacted by the adoption and use of a metaverse. Each includes an overview, opportunities, challenges, and a potential research agenda. \textcopyright 2023 International Association for Computer Information Systems.

Keywords: 3D graphics; Augmented reality; banking services; Banking services; Commerce; education; Emerging technologies; healthcare; Healthcare; hospitality; Hospitality; human resource; Human resource management; management; manufacturing; marketing; Marketing; Metaverse; Metaverses; Mixed reality; Natural resources management; Operation management; operations management; the retailing industry; The retailing industry; tourism; Virtual platform (search for similar items in EconPapers)
Date: 2023
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Citations: View citations in EconPapers (17)

Published in Journal of Computer Information Systems, 2023, 63 (3), pp.735--765. ⟨10.1080/08874417.2023.2165197⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04292613

DOI: 10.1080/08874417.2023.2165197

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