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Music Platforms and Formats: a Study of Independent Music Marketization

Plateformes et supports musicaux: une étude des formes de mise en marché des musiques indépendantes

Boris Collet and Renaud Garcia-Bardidia
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Boris Collet: USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc, IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc
Renaud Garcia-Bardidia: UB - Université de Bourgogne, CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UBFC - Université Bourgogne Franche-Comté [COMUE] - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE]

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Abstract: Two decades after their emergence, the music industry is now dominated by streaming platforms. However, other streaming and listening practices or devices exist on the fringes of this dominant ecosystem. Among them, alternative platforms such as Bandcamp or Soundcloud offer other streaming and business models in line with the values of independent music scenes. These models are based on specific online strategies, but also on dynamics around physical formats. These configurations between music platforms and physical formats and the way they contribute to alternative forms of marketization are the object of this research. Based on an ethnographic study of independent music and its devices, this article questions the plurality of forms of music valuation in the era of streaming platforms.

Keywords: alternative platforms; independent music; marketization; music formats; alternative-mainstream (search for similar items in EconPapers)
Date: 2023-11-01
New Economics Papers: this item is included in nep-cul and nep-pay
Note: View the original document on HAL open archive server: https://hal.science/hal-04297842v1
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Published in Volume ! La revue des musiques populaires, 2023, 20 : 1, pp.77-88. ⟨10.4000/volume.11573⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04297842

DOI: 10.4000/volume.11573

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