Les marques devraient-elles cultiver le FoMO de leurs followers sur Instagram en publiant pu contenu éphémère ?

Daniel Maar, Hajer Kefi and Mehmet A. Orhan ()
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Daniel Maar: PSB - Paris School of Business - HESAM - HESAM Université - Communauté d'universités et d'établissements Hautes écoles Sorbonne Arts et métiers université
Hajer Kefi: PULV - Pôle Universitaire Léonard de Vinci
Mehmet A. Orhan: Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School

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Date: 2023
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Published in Recherche et Applications en Marketing (French Edition), 2023, ⟨10.1177/07673701231196660⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04300351

DOI: 10.1177/07673701231196660

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