Défis au Bas de la Pyramide

Bernard Garrette, Asli Kozan () and Thomas Roulet
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Bernard Garrette: HEC Paris - Ecole des Hautes Etudes Commerciales
Asli Kozan: IPAG Paris
Thomas Roulet: University of Oxford

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Abstract: Is « Base of the Pyramid » (BoP) the new Eldorado for companies or only « smoke and mirrors »? It is extremely challenging for companies to make profits through offering products and services to the world's poorest populations, while supposedly tackling social or environmental issues. This article nevertheless aims to show that companies need to push on their initiatives at the BoP. We propose solutions to get over economic, social and political obstacles facing companies' BoP initiatives and discuss the crucial role of these initiatives in terms of innovation and growth.

Date: 2015
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Published in Management international = International management = Gestión internacional, 2015, 19 (3), pp.65-82. ⟨10.7202/1043003ar⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04301701

DOI: 10.7202/1043003ar

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