Consumption experiences of French poor people: knowledge from the Bottom of Pyramid and the Transformative Consumer Research

Expériences de consommation des individus pauvres en France: Apports du Bas de la Pyramide et de la Transformative Consumer Research

Hélène Gorge () and Nil Özçağlar-Toulouse
Additional contact information
Hélène Gorge: LUMEN - Lille University Management Lab - ULR 4999 - Université de Lille

Post-Print from HAL

Abstract: This article puts into perspective the challenges of the two existing approaches on poverty: the Bottom of Pyramid and the Transformative Consumer Research. To do so, we explore the experiences of French poor people, a recent category of consumers in marketing. Evolving in a disadvantaging system of consumption, these consu- mers maintain a relation with consumption that we have analyzed from two angles: the issue of needs and the one of competences.

Keywords: consommateurs pauvres; compétences; besoins; BoP (search for similar items in EconPapers)
Date: 2013-11-01
References: Add references at CitEc
Citations:

Published in Décisions Marketing, 2013, 72, pp.139-156

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04302949

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().