Comparing online user experience across different digital business ecosystems and platforms when booking vacations

Comparaison de l'expérience utilisateur en ligne sur différents écosystèmes et plateformes d'e-commerce lors de la réservation de vacances

Saïd Aboubaker Ettis (), Jean-Éric Pelet () and Judith Lynne Zaichkowsky ()
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Saïd Aboubaker Ettis: College of Business (Jeddah, Makkah Al-Mukarramah, Saudi Arabia) - University of Jeddah
Jean-Éric Pelet: Université Paris-Panthéon-Assas
Judith Lynne Zaichkowsky: SFU Beedie [SFU.ca] - Beedie School of Business [Simon Fraser University] - SFU.ca - Simon Fraser University = Université Simon Fraser

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Abstract: While various combinations of business ecosystems (desktop, laptop, tablet, mobile, smartwatch, and TV) and platforms (apps, websites, and social media pages) can be used to shop online, little is known about consumers' preferences to choose one over another. The user experience on each eco-touchpoint and eco-channel is not the same. By comparing four groups of respondents (595 observations) using two different systems (Brand Website vs. Brand Facebook page) and two different channels (PC vs. Smartphone), this research examines how utilitarian values, hedonic values, satisfaction, and flow experience, might differ across these various business ecosystems for those booking a vacation. Participants were randomly guided to one of the four experimental groups based on their device. The results show that flow experience, utilitarian values, and hedonic values influence booking intentions. These effects differ from digital platform to digital platform and from one e-channel to another. This research deepens our theoretical understanding of the online user experience across business ecosystems and gives practical insights into how e-retailers could enhance consumers' shopping experiences through the different e-channel and digital platforms that contribute, in a different way, to the online experience.

Keywords: User experience; Business ecosystems; Customer satisfaction; Digital platforms (search for similar items in EconPapers)
Date: 2023-11-23
Note: View the original document on HAL open archive server: https://hal.science/hal-04303713v1
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Published in Review of Managerial Science, 2023, 2023 (Novembre), [32 p.]. ⟨10.1007/s11846-023-00712-2⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-04303713

DOI: 10.1007/s11846-023-00712-2

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