Investigating African Firms’ Export Performance: The Role of Marketing Adaptation and Institutional Conditions

Samy Mansouri (), Joseph Kaswengi () and Janine Hobeika
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Samy Mansouri: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Joseph Kaswengi: VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours
Janine Hobeika: ICD International Business School Paris

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Date: 2023-11-01
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Published in Management international = International management = Gestión internacional, inPress

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